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Marketing In Brief

Executive Summary

SANTE Naturkosmetik: German brand rings every major bell, touted as "multi-ethnic," "chemical-free," "green," "on-trend" beauty that is also affordable. Debuting this fall in the U.S., SANTE Naturkosmetik is certified natural by German firm BDIH and delivers "high-impact color" with "vibrant, bold pigments made from purely gentle, skin-friendly ingredients such as organic botanical oils and precious plant extracts," according to Oct. 4 release from SANTE America. Company's "skin-caressing" formulations contain organic chamomile and pomegranate seed extracts, as well as soothing jojoba oil, and are free of synthetic coloring agents, fragrances, preservatives and petrochemicals, SANTE says, highlighting its Soft Cream Foundation with mineral pigments ($17), Compact Powder ($17.50) and Mascara Volume ($14.50), available online. Firm also offers products for lips and nails. SANTE Naturkosmetik is a "top-selling" brand in Europe "with a heritage that goes back to 1977," company says
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