Marketing In Brief
This article was originally published in The Rose Sheet
Executive Summary
SANTE Naturkosmetik: German brand rings every major bell, touted as "multi-ethnic," "chemical-free," "green," "on-trend" beauty that is also affordable. Debuting this fall in the U.S., SANTE Naturkosmetik is certified natural by German firm BDIH and delivers "high-impact color" with "vibrant, bold pigments made from purely gentle, skin-friendly ingredients such as organic botanical oils and precious plant extracts," according to Oct. 4 release from SANTE America. Company's "skin-caressing" formulations contain organic chamomile and pomegranate seed extracts, as well as soothing jojoba oil, and are free of synthetic coloring agents, fragrances, preservatives and petrochemicals, SANTE says, highlighting its Soft Cream Foundation with mineral pigments ($17), Compact Powder ($17.50) and Mascara Volume ($14.50), available online. Firm also offers products for lips and nails. SANTE Naturkosmetik is a "top-selling" brand in Europe "with a heritage that goes back to 1977," company says
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Marketing In Brief
ModiFace launches forecasting tool: Toronto-based virtual makeover firm introduces ShadeCast, a makeup sampling and forecasting tool based on behavioral tracking. ShadeCast is used in conjunction with iPhone application MakeUp, which allows consumers to virtually try on makeup in hundreds of shades from brands including Revlon, Cover Girl, Lancome and Clinique. ShadeCast offers 1,000 cosmetic shades from 40 brands and assigns a ShadeScore "to approximately position the [app's] hottest and most sampled color." ModiFace exec Nikkie Gatto likens the app to radio music playlists, helping consumers "looking to capture the current look, but also provide vital market intelligence to our retail channel partners," she says in Nov. 3 release. "The value of data to demonstrate the aggregate behavior will help the industry predict the latest trends and help cosmetic manufacturers better understand the color and products which most resonate with online and iPhone virtual makeover users," the company says