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Sephora launches iPhone app

Executive Summary

"'Sephora to Go' marks the newest innovation from Sephora, providing iPhone users with the ultimate portable access to Sephora, wherever and whenever they want it," according to an Oct. 7 release from the retailer. The free iPhone app, available through iTunes, allows users to buy products, see product launches, view how-to and product video clips, read ratings and reviews, look up previous purchases, access the user's beauty insider account and create shopping lists. Users can scan any product in-store with their iPhone and pull up product information, reviews and shopping lists using the "scan" feature. "Our app redefines shopping at Sephora for iPhone users and makes it even more exciting to be a Beauty Insider by providing our customers an innovative, fun, and engaging shopping experience, no matter how they shop with us," says Julie Bornstein, senior vice president, Sephora Direct
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