Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

New Products In Brief

Executive Summary

Crest Pro-Health Complete Rinse: Newest member of Procter & Gamble/Crest's Pro-Health family is Complete Rinse, designed for "comprehensive oral care." Product offers six key benefits, helping to rebuild enamel, prevent cavities, clean teeth and gums, kill germs that cause bad breath and freshen breath, according to Oct. 7 release. The sixth benefit of Crest Pro-Health Complete Rinse is "no burn of alcohol." Available in Fresh Mint and Clean Mint varieties, the new rinse also contains fluoride. Johnson & Johnson offers a similar 6-in-1 solution for oral hygiene - Listerine Total Care Anticavity Mouthwash. Marketing for that product drew a warning letter from FDA, which said the company was making unapproved drug claims. A related class-action suit has since been filed against the company (1"The Rose Sheet" Oct. 11, 2010, In Brief)
Advertisement

Related Content

Nu Skin Adds Galvanic Body Device, R2 Supplement To ageLOC Line
Nu Skin Secures Future In Genetics Of Aging With LifeGen Acquisition
Nu Skin Secures Future In Genetics Of Aging With LifeGen Acquisition
Nu Skin Secures Future In Genetics Of Aging With LifeGen Acquisition
Listerine suit filed
Sales & Earnings In Brief
Advertisement
UsernamePublicRestriction

Register

RS017261

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel