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Bear Grylls for Degree Men

Executive Summary

"The world's most iconic adventure expert" - TV personality Bear Grylls from "Man Vs. Wild" - is the face of Unilever/Degree Men's Adventure Series antiperspirants and deodorant and will "bring adrenaline-fueled moments to the mainstream" with the "Chain of Adventure" video series at DegreeMen.com. Over the next two months, according to Oct. 15 release, Grylls will attempt to complete challenges - "adrenaline-inducing fusion[s] of sports and adventure" - issued by three professional athletes. Grylls is challenged by New York Jets quarterback Mark Sanchez "to escape raging white-water rapids by throwing the 'pass' of his life with a grappling hook"; by Oklahoma City Thunder basketballer Kevin Durant "to perfectly time a jump off a cliff and latch onto a passing helicopter to pull off his own 'alley-oop'; and by skateboarding legend Tony Hawk "to redefine 'big air' by skydiving from 13,000 feet with a skateboard strapped to his feet." Says Grylls: "When facing challenges on this scale, I rely on Degree Men Adventure to help me embrace the adventure with confidence, no matter how fast my heart is racing!" Degree says its Adrenaline Series responds to increases in adrenaline and sweating by releasing extra bursts of fragrance. Products are available online for less than $6 apiece
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