Hey Dude Goes Back To Drawing Board, Relaunches With Mass Line For Post-Axe Males
This article was originally published in The Rose Sheet
Executive Summary
Its initial men’s skin-care regimen having failed to catch on in salons, Hey Dude relaunches at the mass level with a more tongue-in-cheek line aimed at guys in their 20s. To amp up the brand’s sex appeal, pheromones have been added to a 3-in-1 wash.