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Hey Dude Goes Back To Drawing Board, Relaunches With Mass Line For Post-Axe Males

Executive Summary

Its initial men’s skin-care regimen having failed to catch on in salons, Hey Dude relaunches at the mass level with a more tongue-in-cheek line aimed at guys in their 20s. To amp up the brand’s sex appeal, pheromones have been added to a 3-in-1 wash.


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