P&G’s multi-brand commercial innovation strategy surrounding the 2012 Summer Olympics in London is expected to add $500 million in incremental sales, the Cincinnati-based marketer said at the Citi Global Consumer Conference May 23.

As it enters the crowded skin-care market, Physicians Formula is counting on clinical trial results and efficacious ingredients highlighted on product packaging to distinguish its line from the competition.

FDA hopes a campaign promoting its adverse event reporting program for cosmetics will lead to increased consumer participation, which could put further pressure on industry to ensure the safety of their products.