Lauder's $80 Million Ad Boost In Q3 To Support “Major” Launches
This article was originally published in The Rose Sheet
Executive Summary
The Estee Lauder Companies’ $80 million ad boost in Q3 will support new launches and the “most desirable skin-care and makeup products” in each region the firm operates, firm says during Feb. 3 earnings call. Sales in the second fiscal quarter rose 10% to $2.74 billion.