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Amway Preps Artistry For 2013 Rebranding, Reinforces High-Tech Formulations

Executive Summary

Direct seller Amway is looking to increase awareness of its Artistry skin-care brand with a rebranding campaign, which will include new packaging, new skin-care line Youth Xtend and marketing support. Artistry is also highlighting its high-tech background, introducing Intensive Skincare anti-wrinkle firming serum – which increases collagen 300% overnight – in advance of the repositioning.

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