Physicians Formula Bought For $65 Mil. By Private Equity
This article was originally published in The Rose Sheet
Executive Summary
Swander Pace Capital pads its personal care portfolio with the acquisition of skin care and color cosmetics brand Physicians Formula.
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Physicians Formula Goes To Wet N Wild Owner Markwins For $75 Mil.
Markwins International has acquired Physicians Formula Holdings, offering roughly $10 million more than previous suitor Swander Pace Capital. The merger “will strengthen the combined portfolio of brands,” Physicians Formula CEO Ingrid Jackel says.
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