Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


P&G Beauty’s Sluggish 2012: The Cost Of Cutting Back?

Executive Summary

Kline’s Nancy Mills offers perspective on P&G performance in 2012 when the company saw its market share slip in certain personal-care categories. In her blog post, Mills attributes the erosion in part to the firm’s ongoing $10 billion cost-cutting initiative, which slowed new product introductions and left some brands under-supported in a highly competitive landscape, she says.


Related Content

OTC, Supplement Ad Spending Points To Bigger Jump For Full Year
Competition Drives Personal-Care Ad Spend In Early 2013 – Kantar Media
P&G May Need To Split, Divest To Stay Competitive – Analysts
Colgate Sensitivity, Whitening Pastes Lead “Robust” Q1 Pipeline
P&G Slashes Guidance, Promises Sharper Focus, Bigger Innovations
P&G Targets $10 Billion In Cost Savings In Four Years


Related Companies




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts