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P&G Backs Historic Consumer Event With 40,000 Samples, Digital Blitz

Executive Summary

P&G’s recent all-day, multi-brand promotion in New York represented the largest consumer event in the personal-care giant’s history. Part of its “Everyday Effect” campaign, the initiative resonated globally via digital media including Facebook and Twitter pages, while more than 40,000 product samples went out to New Yorkers.

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