New Products In Brief: Bee Bald Adds To Line; AXE For Women; More
This article was originally published in The Rose Sheet
Executive Summary
Bee Bald Shave and Bee Bald Scrub debut from brand focused on the “follically challenged,” while AXE caters to its female fans with new shower gels for women. More new products in brief.
You may also be interested in...
The Evolution Of Unilever's AXE: From Babe Magnet To Personal Guru
AXE is taking a "bold new direction" with its marketing, encouraging men to celebrate their uniqueness and look to AXE for its product innovations and grooming advice, rather than the brand's irresistible aphrodisiac powers promoted in the past. The Unilever unit is targeting new "Find Your Magic" messaging to consumers in the US and abroad with cross-channel advertising, including a video created by 72andSunny Amsterdam.
New York Elements Show Highlights Design Standouts Across Categories
Elements Showcase’s New York installation brought together fragrance, cosmetics, nail-care and men’s grooming brands, among others, to shine a light on notable craftsmanship and design.
In Brief
SkinMedica is acquired by BOTOX and Latisse maker Allergan for $350 million. NAD says BIC USA can support claims that its razors feature “flexible blades” following a challenge by Schick marketer Energizer Personal Care.