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Colgate Sensitivity, Whitening Pastes Lead “Robust” Q1 Pipeline

This article was originally published in The Rose Sheet

Executive Summary

Colgate-Palmolive will launch Colgate Total Zx Pro-Shield Plus Sensitivity toothpaste and Colgate Optic White Dual Action toothpaste in the U.S. in the first quarter, the firm announced in a Jan. 31 earnings call. Colgate’s net sales in North America rose 3.4% in fiscal 2012 to $3.1 billion.

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Colgate-Palmolive will introduce Colgate Max Fresh Cool Scrub and Colgate Sensitive SmartFoam with Whitening in the third quarter, firm announces July 24. Launches will build on momentum generated by oral-care entries in the second quarter, when North American sales climbed 5%.

Colgate Targets High-End Oral Care Segments For U.S. Growth

Colgate-Palmolive looks to gain U.S. oral care market share with high-end mouthwash and toothbrush innovations. The firm expects to build awareness quickly for Colgate Total Pro-Shield mouthwash, while preparing to launch a toothbrush that makes brushing “exciting,” says North America chief Noel Wallace.

Colgate Targets High-End Oral Care Segments For U.S. Growth

Colgate-Palmolive looks to gain U.S. oral care market share with high-end mouthwash and toothbrush innovations. The firm expects to build awareness quickly for Colgate Total Pro-Shield mouthwash, while preparing to launch a toothbrush that makes brushing “exciting,” says North America chief Noel Wallace.

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