P&G Optimistic About Hair Care With Old Spice Line, Fresh Marketing
This article was originally published in The Rose Sheet
Executive Summary
Procter & Gamble Co. is seeing recovery of its hair-care business after a disappointing fiscal 2013. A new Pantene viral campaign tackling “gender labels” and other marketing efforts are driving momentum in the segment, and the firm is optimistic about its newly launched Old Spice men’s hair-care range.
You may also be interested in...
In Brief: House Microbead Bill; “Wrinkle-Prone” U.S. States; Pantene’s “Not Sorry”
A House bill introduced June 18 would ban the sale of personal-care products containing synthetic plastic microbeads by 2018; J&J’s RoC brand releases study identifying the U.S.’s most “wrinkle-prone” cities; Pantene urges women to reserve their apologies. More news in brief.
P&G Encouraged By U.S. Beauty In Q3; Cost-Cutting Efforts Deliver
Procter & Gamble is “making progress” in improving its U.S. skin care and Pantene businesses, with both up single digits in the third quarter. U.S. beauty helped buoy net beauty sales for the period, which were flat at $4.69 billion, the firm reported April 23.
L’Oreal, Avon Are World’s Most Valuable Cosmetics Brands – Brand Finance
“Unrivaled marketing focus and investment” have helped make L’Oreal the sole cosmetics brand worldwide valued at over $10 billion, according to Brand Finance, whose ranking puts Avon at No. 2, based on signs of a “remarkable recovery” at the company. Total brand value for the top 50 names in cosmetics increased from $101.5 billion in 2013 to $106.2 billion in 2014, the consultancy says.