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NAD: Dollar Shave Club Ads 'Provocative' But Not Falsely Denigrating

Executive Summary

Subscription razor service's ads, in which shoppers are kicked in the groin by competing razor brand's "free gifts" or otherwise "beat up" by their higher prices, are provocative, the National Advertising Division acknowledges in a June 11 decision. However, the company's hyperbolic ads do not suggest that DSC razors are equivalent to higher-priced offerings on the market, only that consumers should decide for themselves whether advanced technologies on competing razors are worth the substantial additional cost.

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