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Honest Co.'s Sunscreen Failure Triggers 'Natural' Discussion, FDA Criticism

Executive Summary

An SPF 30 sunscreen lotion marketed by The Honest Company, co-founded by actress Jessica Alba, does not protect against sunburns, according to mass consumer complaints registered online. Firm says the "all-natural," zinc oxide-based product is compliant with FDA regulations, but its formulation may deviate from industry practice following a reformulation effort that lowered the active-ingredient content.

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