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Implied Claims For Gold Collagen Liquid Supplement Hard To Swallow – ASA

Executive Summary

The UK's advertising self-regulatory authority finds numerous shortcomings in Minerva Research Labs' clinical study evidence for implied skin and collagen benefit claims in advertising for its Gold Collagen drinkable supplement. The case suggests that substantiating efficacy claims in regulatory settings may be as much a challenge for nutricosmetic marketers as convincing consumers that their products work.

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