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NAD: Ingredient Studies Do Not Support Collagen Filler Supplement Claims

Executive Summary

Two months after referring advertising for New Nordic USA's Hair Volume supplement to the Federal Trade Commission, the National Advertising Division zeroes in on claims for the firm's Skin Care Collagen Filler supplement. According to NAD, the advertiser should discontinue anti-wrinkle and collagen-building claims for the product in the absence of reliable evidence derived from well-controlled human clinical testing.

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