Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Baxter Of California Launches ‘WTF’ Video Series To Millennial Set

Executive Summary

L’Oreal brand’s videos, launching at a rate of one each week, are reminiscent of other humorous campaigns that have made waves in the men’s grooming segment, featuring wisecracking celebs, raffishly dropped f-bombs and readily digestible grooming pointers. Baxter head Nathan Puksta discusses the initiative, Baxter’s approach to the category and the brand’s plans going forward.

Advertisement

Related Content

Dentek Promotes Flossing With Rap Parody By YouTube Performers
Dentek Promotes Flossing With Rap Parody By YouTube Performers
P&G Refocusing Olay Innovation As Brand Revival Continues
ShaveMob Still ‘Playing The Long Game’ Following 800Razors Buy
Clarisonic Introduces Sonic Cleansing Device For Men's 'F-ing Face'
Dollar Shave Club Focused On Growth Post-Viral Video Sensation

Topics

Related Companies

Advertisement
UsernamePublicRestriction

Register

RS108546

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel