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Plaintiffs May Be Sniffing Around 'Fragrance Free,' 'Hypoallergenic' Claims

Executive Summary

A Northwest University study recently published in JAMA Dermatology suggests that nearly half of popular “fragrance free” moisturizers actually contain fragrance, and 83% of those labeled “hypoallergenic” contain potential allergens. Media outlets reporting on the study are casting the results as evidence of deception that could endanger consumers, a message that could spur class actions.


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