New ISO Natural/Organic Guidelines Draw Criticism From Standards Orgs
This article was originally published in The Rose Sheet
Executive Summary
Industry consultants and natural standard pioneers are critical of the International Organization for Standardization’s two-part guide for defining and calculating natural and organic content in cosmetics, published in full in October. The groups say ISO 16128 is weaker than existing standards, will exacerbate consumer confusion and do little to insulate brands against false-advertising litigation.
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