Rose Sheet is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


FTC Leash Still Tight On Advertisers Disclosing Paid Content, Endorsements

Executive Summary

Consumer product marketers want more flexibility with disclosures for paid content and endorsements than FTC advises in its guidance, but firms should “tread carefully” and not expect the commission to ease up, says attorney Joan Stewart. FTC could base enforcement on its own research underscoring that advertisers should clearly disclose when they pay endorsers, Stewart says.


Related Content

ASA Reinforces That Exceptions To Influencer #Ad Requirements Are Hard To Come By
UK Authority Launches Probe Into Social Influencer Disclosure Practices
Sweeping Change At FTC May Sweep Away RCT Standard For Health Claims
FTC Takes First Enforcement Action Against Social Media Influencers
FTC Reminds 90+ Instagram Influencers, Brands Of Disclosure Obligations
FTC Updates Policy For Unmasking 'Native Advertising'





Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts