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GNC Prioritizes Boosting Sales Of Its Own Brands For Stronger Mix, Larger Margins

Executive Summary

Every 1% increase in GNC brands' sales drives $1m to $3m incremental growth profit for the nutrition, health and wellness manufacturer and retailer, says CFO Tricia Tolivar. The firm targets making its own products a larger part of its brand mix after its brands slipped to 43% of its sales in the first half of 2017.

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