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Oral B Pro Most-Recommended Claim Backed By P&G's Global Dentist Surveys

Executive Summary

UK Advertising Standards Authority says it rejected a complaint challenging whether the claim “number one dentist recommended brand worldwide” that P&G made in a TV ad was misleading and could be substantiated. P&G Health & Beauty Care Ltd. business in England responds with explanation of surveys with dentists it commissions to determine the professionals' regards for Oral B manual and power brushes.

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