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Church & Dwight Sees ‘A Lot Of Runway’ In US For Batiste Dry Shampoo

Executive Summary

Market-leading Batiste is well-positioned for continued growth, given that 80% of women do not wash their hair every day and only 24% currently use dry shampoo. The brand’s US opportunity is particularly ripe, according to Executive VP and Chief Marketing Officer Britta Bohmard.

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