Sea & Ski, Back On Sunscreen Scene, Slapped By Rival Who Never Left
This article was originally published in The Rose Sheet
Executive Summary
Sea & Ski’s infrared protection claims read as a bold grab for competitive leverage after its disappearance from the market for more than a decade. But old rival Coppertone isn’t sitting idly by.
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NAD: Sea & Ski Sunscreens May Go ‘Beyond UV,’ But Not To Infrared Zone
Cross Brands Manufacturing’s stingily hand-picked in vitro test results for Sea & Ski sunscreens do not demonstrate a clear, consumer-relevant infrared protection capability, let alone show that IR defense translates to meaningful skin-health benefits, according to the National Advertising Division’s Sept. 7 decision.
NAD: Sea & Ski Sunscreens May Go ‘Beyond UV,’ But Not To Infrared Zone
Cross Brands Manufacturing’s stingily hand-picked in vitro test results for Sea & Ski sunscreens do not demonstrate a clear, consumer-relevant infrared protection capability, let alone show that IR defense translates to meaningful skin-health benefits, according to the National Advertising Division’s Sept. 7 decision.
Sea & Ski ads
Faulding Consumer launches $2 mil. national ad campaign to support 27-SKU sunscreen line recently reformulated with antioxidant astaxanthin. Print ads, slated to appear in upcoming issues of Family Circle, Child and Rosie, will feature children with elderly, sun-damaged faces and encourage mothers to "keep your kids from getting old before their time." Radio spots, May FSI drop will round out campaign, which coincides with Sea & Ski's April arrival on store shelves. Re-launch follows Faulding's acquisition of Sea & Ski in spring 2000 (1"The Tan Sheet" Oct. 15, 2001, p. 9)...