VC Funding For US Beauty Companies At Record High Already In 2018
This article was originally published in The Rose Sheet
Executive Summary
Venture capitalists are racing to get a piece of emerging direct-to-consumer beauty and personal-care businesses, investing $812m in such companies in 2018 so far, according to data compiled by software-as-a-service firm Pitchbook.
You may also be interested in...
Glossier Announces $80m Financing: ‘This Is The Future We’ve Always Been Building For’
Having started a decade ago as a beauty blog, Glossier now markets around 40 products across beauty and personal-care categories in the US and internationally with the same modus operandi: “We create the products you tell us you wish existed.” The company will use new funding, in part, to open new Glossier stores after shuttering its owned retail operations in 2020 due to COVID.
Startups Vying To Crack Code For Online Fragrance Sales
In an era of department store closings and mass consumer migration online, fragrance marketers are uniquely disadvantaged by the shrinking opportunity for in-store product testing. A growing field of startups are tackling the challenge via sampling programs, vibrant digital experiences and customization.
Unilever Private Equity Arm Supports Hair Regrowth Supplement Firm
Consumer goods giant Unilever's private equity arm Unilever Ventures is lead investor in hair growth nutraceutical firm Nutrafol. Unilever Ventures has more than $489m under management in investments in dozens of hair care, food and digital technology brands.