Target’s New Smartly Value Brand; Walgreens Partners With Birchbox; Cosmetics Retailer News In Brief
This article was originally published in The Rose Sheet
Executive Summary
Target invites consumers on a budget to shop Smartly, while Walgreens announces a deal with Birchbox that will give its stores a prestige beauty boost. Bluemercury, meanwhile, says it has created a new cosmetics category with M-61 Serum Pads.