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Jamie Hammon

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Coty's Remade CoverGirl Taps Zeitgeist With 'I Am What I Makeup' Tag

Coty Inc. is championing uniqueness, authenticity and "unapologetic" self-expression with its CoverGirl relaunch, officially announced Oct. 10. With its new tagline "I Am What I Makeup," CoverGirl joins a growing number of brands that are distancing themselves from conventional beauty norms and putting each and every consumer at the receiving end of their empowerment messages.

Business Strategies Advertising, Marketing & Sales

Clairol Exec On Morpho Butterflies, Gen Zers And Color Crave Hair Makeup

Coty's metamorphosing Clairol brand unveiled washable Color Crave Hair Makeup over the summer, touting the launch as a new category of innovation for consumers seeking healthy, commitment-free shimmer. In an exchange with the Rose Sheet, the brand's VP of Global and US Marketing Anna Vorrias discusses the line's genesis, technical triumphs, promotional strategy and reception to date.

Innovation Launches

ECHA Reviewing Discounted REACH Fees To Ensure SMEs Truly Qualify

The European Chemicals Agency will be asking companies that benefited from reduced fees on REACH registrations during the 2013-2015 period to provide documentation verifying their SME status. Registrants need to be checking REACH-IT regularly and potentially taking proactive measures to avoid penalties.

Regulation Europe

Never Mind IUCLID: Study Identifies Costs As Biggest Obstacle To SMEs’ REACH Registration

An ECHA-commissioned study finds the substantial cost of REACH compliance has SMEs considering portfolio rationalization, reduced production levels and other tactics to circumvent registration. According to ECHA, the study "confirms uncertainties" about SMEs' intentions as the May 31, 2018 phase-in deadline for low-tonnage chemicals draws closer, and the agency is exploring solutions accordingly.

Europe Regulation

Plaintiffs May Be Sniffing Around 'Fragrance Free,' 'Hypoallergenic' Claims

A Northwest University study recently published in JAMA Dermatology suggests that nearly half of popular “fragrance free” moisturizers actually contain fragrance, and 83% of those labeled “hypoallergenic” contain potential allergens. Media outlets reporting on the study are casting the results as evidence of deception that could endanger consumers, a message that could spur class actions.

Advertising, Marketing & Sales Legal Issues

PCPC Pushing For North American Regulatory Alignment Under NAFTA 2.0

A modernized NAFTA that promotes greater uniformity in cosmetics regulations across the US, Canada and Mexico – even stronger commitments than those sought in the TPP accord that the US exited earlier this year – could be in industry's future if the Personal Care Products Council's recommendations are adopted by trade officials and the clock doesn't run out on negotiations.

Policy & Regulation Trade
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