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Commercial

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Colgate Engages Consumers To 'Buy Into' Brands On Digital Spend Boost

Colgate targets at least 20% of its global media spending digitally as part of a larger marketing push to help counter marketplace uncertainties. It also is engaging in programs that create “meaning” for its brands and is engaging with consumers more on social media, says President and CEO Ian Cook.

Dietary Supplements Advertising, Marketing & Sales Business Strategies

J&J Consumer Health Brands Deliver Local Connections In Startup Style

J&J is growing Listerine mouthwash sales tapping into local tastes while continuing a global marketing push, says consumer business chief Jorge Mesquita. The firm also is developing strategy to make its brands “ambidextrous,” competing among small as well as large businesses.

Dietary Supplements Distribution Innovation

Legacy Consumer Health Firms Invest To Compete In Startups' Realm: E-Commerce

J&J, Colgate, P&G and Church & Dwight look to e-commerce to regain market share from smaller, nimble consumer health brands and digital-based retail startups, executives from the firms say at Barclays Global Consumer Staples conference.

Consumer Business Strategies Advertising, Marketing & Sales
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Marketing/Advertising

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Latest From Advertising, Marketing & Sales

China Animal Testing Continues To Make Headaches For Beauty Brands

L'Oreal Paris and new MAC Viva Glam spokeswoman Sia had to contend with flare-ups on Twitter in recent weeks regarding what some consumers view as cruelty-free posturing from the brands, which both market cosmetics in China.

Animal Testing Business Strategies

FTC Curbs Another 'Free' Ride: Health And Wellness Industry News

Health Research Laboratories agrees to settle an FTC complaint alleging false "free" offers on top of bogus health claims; reports that biotin can interfere with certain lab tests are reminders for consumers to tell doctors about supplements they use, says CRN; kratom group asks FDA and states "to tone down their overheated rhetoric about the non-opiate botanical"; and health and wellness recalls.

Dietary Supplements Regulation

Feminista Launched As 'First Political Perfume' and Advocacy Platform

Parent company founder Ulrike Hager offers perspective on Feminista, touted as both a scent for all genders and a platform to promote gender and sexual equality by raising awareness and supporting related projects in various fields. Fragrantica's community of fragrance lovers has reacted with mixed views to the launch.

Launches Advertising, Marketing & Sales
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Marketplace

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Latest From Market Intelligence

AIVITA Stem Cell Skin Care; Scent Republik Fragrance Stiks For Tweens; More Cosmetics Product News

AIVITA Biomedical plans to support its clinical cancer development programs with revenue from a skin-care line featuring its proprietary stem cell technology; Scent Republik, founded by two dads as a fresh take on kid's cosmetics, launches fragrance "stiks." More news in brief.

Launches Commercial

Alex|Tay App Allows Users to Design, Name And Buy Custom Nail Colors

"It's as easy as snapping a picture, tapping a color, and creating your own custom, high-quality nail polish named to reflect your sense of humor, fashion or mood," says Alex/Tay founder and CEO Paul Wolff. The digital app and direct-to-consumer sales platform are slated to launch in January.

Launches Consumer

7-Eleven Enters Beauty Game; Noble Nanotech-Driven Skin Care; More Cosmetics Launch News

The convenience chain that put Slurpees and Big Gulps on the map aims to capture cosmetics market share from drugstores and supermarkets with its new Simply Me Beauty line; Meanwhile, nanotech firm PanaceaNano – which also has R&D programs in the areas of drug delivery, energy and nano-electronics – introduces Noble anti-aging skin care. More cosmetics launches in brief.

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Sales & Earnings

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Latest From Sales & Earnings

Coty Teases ‘Game Changing’ Clairol Innovation During Q1 Call

Firm is optimistic that a planned big-impact innovation in its upcoming Clairol reboot will help revive its ailing consumer business. Execs told investors on a first quarter earnings call that the division is showing early signs of stabilizing, citing in particular the positive response to its recent CoverGirl relaunch.

Sales & Earnings Launches

Ad Claims, Q3 Results, Private Placement: Health & Wellness Industry News

NAD tips Balance of Nature claim to FTC; Vitamin Shoppe sales down 8.5%; ChromaDex gains $23m in private placement; and more health and wellness news in brief.

Dietary Supplements Consumer

L'Oreal's Q3 Driven By Luxe Gains, With China Cited As Engine

French beauty giant books luxury division sales growth of 8.9% to $2.35bn in its third quarter, and 13.2% growth to $7.16bn for the nine months ended Sept. 30. Increased consumption of luxury skin care and makeup in China has been a key driver of the firm's results in fiscal 2017, according to L'Oreal execs.

Sales & Earnings Asia Pacific
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Deals

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Nestle Health Grows: Health And Wellness Industry News

Nestle to pay $2.3bn for firm Atrium Innovations, owner of US plant-based supplement marketer Garden of Life and other nutritional brands; Wellness Resources warned on disease claims for omega-3s; and latest health and wellness sector recalls.

Dietary Supplements M & A

Omega Protein, Dr. Axe, No Cow: Health And Wellness Industry News

Omega Protein stockholders vote Dec. 19 on proposed acquisition by Cooke; Endexx acquires Holistic Earth Remedies to improve timing for CBD product commercialization; Dr. Axe brands protein; and more health and wellness industry news.

Dietary Supplements Deals

P&G Goes Native In Acquisition That Aligns With Peltz' Vision

P&G's purchase of Native deodorants likely is approved by activist investor and potential board member Nelson Peltz, who has pushed the firm to invest in small and local brands as well as natural products. Analysts believe more tuck-in deals could be in the offing to help the firm compete against rising e-commerce startups.

Deals M & A
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