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Commercial

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Lauder/Origins' Hello, Calm Mask: Gateway To Bigger Cannabis Skin-Care Play?

The firm hasn’t been swept up in CBD mania, but its new Origins Hello, Calm mask features hemp seed oil “renowned for helping treat skin concerns like dryness and visible irritation." The $28 product is available now at Sephora.com and Origins' website, with a wider rollout planned for October.

Launches Commercial Market Intelligence

E.l.f. Beauty Should Slash Costs Or Go To Auction, Activist Shareholder Says

Marathon Partners, which owns approximately 8.5% of e.l.f., is pushing the company to make significant strategic changes in light of declining share value since its initial public offering in 2016.

Business Strategies Commercial Market Intelligence

Coppertone, One-A-Day Sales Slump As Bayer’s Consumer Health Slide Continues

Bayer reported consumer health sales globally fell 1.4% to $1.64bn after a late start to the allergy season drove down Claritin sales. Aleve analgesics sales grew 3.3% to $112.5m on US line extensions while Alka Seltzer line sales were flat at $47.5m.

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Marketing/Advertising

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Latest From Advertising, Marketing & Sales

Sea & Ski, Back On Sunscreen Scene, Slapped By Rival Who Never Left

Sea & Ski’s infrared protection claims read as a bold grab for competitive leverage after its disappearance from the market for more than a decade. But old rival Coppertone isn’t sitting idly by.

Advertising, Marketing & Sales Regulation

NAD: Sea & Ski Sunscreens May Go ‘Beyond UV,’ But Not To Infrared Zone

Cross Brands Manufacturing’s stingily hand-picked in vitro test results for Sea & Ski sunscreens do not demonstrate a clear, consumer-relevant infrared protection capability, let alone show that IR defense translates to meaningful skin-health benefits, according to the National Advertising Division’s Sept. 7 decision.

Advertising, Marketing & Sales Regulation

Kratom Industry GMPs Target Swaying FDA By Exceeding Agency Standards

“We want to show that the kratom industry is maturing, that people want to do the right thing,” says AKA Chairman Dave Herman. The standards go “well beyond” FDA's minimum GMP requirements for dietary supplements, AKA says.

United States Advertising, Marketing & Sales
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Marketplace

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Latest From Market Intelligence

Church & Dwight Sees ‘A Lot Of Runway’ In US For Batiste Dry Shampoo

Market-leading Batiste is well-positioned for continued growth, given that 80% of women do not wash their hair every day and only 24% currently use dry shampoo. The brand’s US opportunity is particularly ripe, according to Executive VP and Chief Marketing Officer Britta Bohmard.

Commercial Business Strategies

Unilever Primes Mob Of New Brands To Be ‘Future Fit’ In Hyper-Fragmented World

Unilever’s growth focus will continue to be its core assets, but in a hyper-fragmented global marketplace the firm is escalating new brand creation, with more than a dozen in the pipeline. The firm’s Alan Jope, president of personal care, discusses.

Commercial Launches

Church & Dwight Going At Millennials Hard With Its Gummies

Church & Dwight is reaching out to Gen Y with a splashy Vitafusion digital campaign across social media platforms including Instagram and YouTube, as well as music streaming site Pandora, Chief Marketing Officer Britta Bomhard said Sept. 4 at the Barclays Global Consumer Staples Conference in Boston. The company is also launching new packaging claiming “clinically proven absorption.”

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Sales & Earnings

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Latest From Sales & Earnings

Coty Acknowledges Market Has Changed Since P&G Brands Came Aboard

Coty’s ongoing integration of P&G beauty assets, going on two years after the deal’s completion, has compounded challenges for its Consumer business, which faces a very different market today compared with conditions when Coty outbid rivals for CoverGirl, Max Factor and other P&G castoffs.

Sales & Earnings Business Strategies

Lauder Upbeat About Clinique, While Namesake Shows ‘Big Brands Can Grow Fast’

Driven by Estee Lauder and Clinique, the firm achieved gains in North America in fiscal 2018, despite continued brick-and-mortar retail erosion, while capitalizing on China’s growing appetite for luxury beauty. In a call with analysts, CEO Freda provided a succinct update on the company’s review of potentially flawed product claims, an issue raised last quarter that now is expected not to be material.

Sales & Earnings Business Strategies

E.l.f. Cut Down To Size As US Distribution Gaps Shrink, Fans’ Eyes Wander

After recording boast-worthy sales increases of 20% and 18% in fiscal 2016 and 2017, respectively, e.l.f.’s growth is tapering off faster than anticipated. The company will counter with brand investments, better storytelling and sharper product mix in retailer doors, among other initiatives.

Sales & Earnings Business Strategies
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Deals

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Latest From Deals

Health, Beauty And Wellness News: MusclePharm Results, F-Factor 'Bundle,' Fitamin CBD Brand

MusclePharm expands distribution, cuts loss; F-Factor package shakes with diet book; and Fitamin brand acquired for CBD supplements.

United States Advertising, Marketing & Sales

Health, Beauty And Wellness News: Persona , Mannatech, Thorne, LR

New 'Persona' at Vitamin Pack; Mannatech net sales, distributor totals dip; Thorne shares move to Mitsui, Kirin; and LR Health changes CEO.

International Germany

P&G’s Leaner, Stronger Beauty Business Drives 10% Growth

Procter & Gamble beauty sector sales grow 10% in its latest quarter on strength of anti-aging skin care products globally and across price tiers. Firm also announces to purchase First Aid Beauty, further diversifying its skin care portfolio with a lineup of products sold in specialty retail stores and priced between P&G's SK-II and Olay brands.

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